Brand Awareness Roadmap

Maximizing Brand Engagement and Loyalty with Comprehensive Video Marketing

The Brand Awareness 18-Month Roadmap is a comprehensive video marketing solution designed to help businesses maximize their brand awareness and loyalty through engaging video content. Over an 18-month program, we create a set of persuasive videos tailored to address each stage of the customer journey, from raising awareness to promoting advocacy. Our roadmap enables your company to forge meaningful connections with customers, guiding them seamlessly through the sales process and ultimately driving sales growth.
Essential Brand Awareness 3-Month Roadmap
The Essential Recruitment Package lays the foundation for your talent acquisition efforts. It focuses on presenting your company's culture and highlighting the benefits you offer to prospective employees. This package is designed to create a strong and attractive employer brand that will draw top talent to your organization.
  • Company Signature 'Movie Trailer'
  • FAQ Video
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Engaging Brand Awareness 12-Month Roadmap
The Engaging Brand Awareness Package builds upon the Essential Brand Awareness Package, further enhancing your company's online presence and brand image. It includes a Capabilities Video that showcases your products, services, and core competencies, along with a series of Product Showcase Videos to highlight the features and benefits of your offerings. The Employee Spotlight Series adds a human touch to your brand by showcasing the talented individuals behind your business. This package is perfect for companies looking to strengthen their brand image and showcase their competitive advantages.
  • All Videos from Essential Brand Awareness
  • Capabilities Video
  • Product Showcase Series (3 Videos)
  • Employee Spotlight Series (3 Videos)
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Advanced Brand Awareness 18-Month Roadmap
The Advanced Brand Awareness Package is the most comprehensive video marketing solution, encompassing all elements of the Engaging Brand Awareness Package while adding even more value. This package features Customer Success Stories to demonstrate the real-world impact of your products and services, a Behind-the-Scenes Facility Tour Video to offer an inside look at your operations, and a Corporate Social Responsibility Video to highlight your company's commitment to social and environmental causes. Additionally, the package includes Company Milestones and Achievements, Future Vision and Goals, Educational/Instructional Videos, and an Industry Expertise and Thought Leadership Series video. This package is ideal for companies seeking a robust and in-depth video marketing strategy to maximize customer engagement and brand loyalty.
  • All Videos from Essential & Engaging Brand Awareness
  • Customer Success Stories (3 Videos)
  • Behind-the-Scenes Facility Tour
  • Corporate Social Responsibility
  • Company Milestones and Achievements
  • Future Vision and Goals Video
  • Educational/Instructional Series (3 Videos)
  • Industry Expertise Series (3 Videos)
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18-Month Timeline Breakdown

Showcase Your Why
Company Signature 'Movie Trailer'

This video combines your company's mission, vision, values, history, work environment, team collaboration, unique aspects of your organizational culture, and employee value proposition (EVP).

Months
1-3
Perks of Joining Your Team
FAQ Video

Outline the various perks, benefits, and work-life balance initiatives offered by the company.

Months
1-3
Meet The Team
Employee Spotlight Series (3 Videos)

Highlight the personal experiences, career growth, and success stories of current employees to inspire and attract new talent.

Months
4-6
Welcome to the Team
Onboarding/Training

Illustrate the onboarding process and any training programs provided to new employees.

Months
7-9
Commitment to Equality
Diversity and Inclusion

Demonstrate your company's commitment to fostering a diverse and inclusive workplace.

Months
7-9
What Sets You Apart
Unique Value Proposition (UVP)

Convey your company's competitive advantages and what sets it apart from other employers in the industry.

Months
10-12
Embracing the Virtual Workforce
Customer Success Stories (3 Videos)

Gather testimonials from remote employees discussing their experiences, growth opportunities, and satisfaction working for your company.

Months
13-15
Inside Our HQ
Behind-the-Scenes Facility Tour

Provide an in-depth look at the manufacturing facility, including technology, equipment, and processes.

Months
13-15
Sustaining Communities & Earth
Corporate Social Responsibility Video

Demonstrate the company's commitment to the environment, community, and sustainable practices.

Months
13-15
Celebrating Your Successes
Company Milestones and Achievements

Celebrate the company's successes and growth over the past year, highlighting milestones and achievements.

Months
16-18
Crafting Tomorrow's Legacy
Future Vision and Goals

Describe the company's vision for the future and its goals for the next few years.

Months
16-18
Master Your Product Skills
Educational/Instructional Videos (3 Videos)

Create a series of videos to instruct customers on product usage, maintenance, and troubleshooting.

Months
16-18
Navigating Industry Insights
• Industry Expertise and Thought Leadership Series (3 Videos)

Share insights on industry trends and challenges, positioning the company as a thought leader.

Months
16-18

Simplify your recruitment process by implementing the right video strategy.

Attracting and retaining top talent is essential for sustainable growth. Our talent acquisition roadmap provides a comprehensive solution to showcase your company culture, values, and unique selling points, creating a strong employer brand that attracts the best candidates. With our roadmap, you'll be well-equipped to stand out in a competitive job market and build a talented, engaged, and diverse workforce that drives business success. Choose the package that suits your needs and start building your dream team today!
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