How many times have you played a video on social media? And at that moment, when that video makes you forget everything else around you for a few minutes, creating an emotional experience of laughter, tears, heartache or intrigue, you are transported into another realm. A video with a powerful story can impact even the most stoic person, creating a bond with someone (human, furry or otherwise) that you more than likely have never met face-to-face before. And that's a power that you could hold.